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Growth Marketer

  • Amsterdam, Noord-Holland, Netherlands

Job description

At Land Life, our ambition is not just to create positive change, but to inspire it. We're on a mission to restore our planet's 2 billion acres of degraded land, by planting the right trees, at the right time, and in the right place; leveraging technology every step of the way, and unlocking carbon and other new markets to fund this work. Our team is global, our impact is significant, and now we're looking for a performance-driven Growth Marketer. This is an opportunity to directly, positively impact nature, biodiversity, and communities, to mitigate climate change and adapt our planet to it. Together, we create impact you can see.


Land Life is an international scale-up with over 10 years of experience in nature restoration. Last year we planted 3.5 million trees worldwide and were recognised as an UpLink Top Innovator 2024 by the World Economic Forum. Read more about Land Life on our website, and our statement of values on our LinkedIn profile.


The Growth Marketer will drive Land Life's growth across the entire marketing cycle - identifying and increasing new business opportunities, optimizing materials for conversion efforts, and nurturing a loyal customer base. As a key member of our international Marketing and Communications team, you will work closely with the business development and product teams, as well as the creative team, reporting directly to our Head of Marketing.

In this role, you will:

  • Analyze market trends to understand customers' needs and define and execute new growth strategies.

  • Take ownership of our B2B audiences, constantly improving our full marketing funnel: especially focusing on generating demand and improving conversion.

  • Execute demand generation campaigns to impact MQLs/SQOs, optimizing messaging and channels for key buyer segments and decision-makers. Leveraging inbound/outbound marketing automation strategies and lead scoring to identify sales-ready prospects.

  • Collaborate cross-functionally to produce performance-oriented content, pitch decks, SEO, email marketing, landing pages, social media and more.

  • Constantly test, track and analyze results to contribute to our ROI targets.

Job requirements


  • Work in a purpose-driven, rapidly growing international nature-restoration company towards impact you can see

  • Office in a beautiful location in Amsterdam, right next to the Oosterpark

  • 25 days paid leave per year (based on full-time work)

  • Daily free lunch at the office

  • Weekly company workouts, work-from-home budget, pension scheme, etc.


  • 5+ years of experience in growth marketing, or a data-driven marketing/advertising role;

  • Strong knowledge of B2B marketing channels and strategies, as well as analytics, CRM, paid and social (e.g. LinkedIn) media;

  • Good project management skills and ability to work with cross-functional teams;

  • You have a strategy mindset and can execute effectively to drive growth and performance;

  • You speak English fluently and live in the Netherlands, preferably in the Randstad area;

  • Understanding of the NBS/CO2 markets is a big plus!


Does this role of Growth Marketer at Land Life sound like the perfect match for you? Submit your CV and cover letter via the 'Apply now' button. Our process includes a brief initial call by one of our recruiters, followed by 2 interviews.

We welcome different perspectives and experiences because we believe this is the foundation for achieving high-integrity nature restoration at scale. We believe in equal opportunities for everyone and encourage people from all backgrounds to apply.